This article will explain the steps you have to take so that you can get the most out of your Facebook ads. The first thing we have to take into account when designing an ad for Facebook is to establish some objectives. These objectives that we mark a priori will determine the target audience and the action to be carried out.
What kind of objectives can we determine?
Depending on the type of response we want to provoke in the person who sees the ad, Florida SEO services objectives can be defined in 4 groups:
- Audience growth
Facebook offers different advertisement options that are designed to achieve each of these goals. If you’re looking to create brand awareness and grow your fan base, it would be advisable to use SEO services from the marketplace. If you already have a considerable fan base and your goal is to achieve a greater number of likes for your publications, then the recommended option for you will be the sponsored story, in which the advertisement shows the friends of those people who They have liked your Facebook page. Take time to establish clear and achievable goals, as this will help you maximize the impact of Facebook ads.
Choose your audience carefully:
If there is something that allows you to do Facebook with great precision is to define your audience. Contrary to what many people believe, on Facebook, it is better to define a precise audience. That is, applying the popular saying “the more, the better” is not an excellent promotional policy on Facebook. Quite the contrary, the smaller your potential audience, but the better it is segmented within what we would call your target audience better.
- Type of connections
- Other advanced options
Create and test different ads:
The formula for success always lies in trying different approaches. I do not know any case of online advertising where the first approach was the best in absolute terms, there may be, but I do not know. By creating and testing different ads, Jacksonville SEO company can see the performance of each of them separately and know the impact and performance they are having. Once we achieve a sufficient number of impressions so as not to make errors of appreciation, we can discard those ads that are not generating the expected impact and stay with those who are achieving it.
Select impressive and creative images:
The type of publications that most succeed on Facebook is always the photographs. The social network has quite strict rules for the use of photographs in advertisements. Then Florida SEO services will list the main aspects that you should take into account:
The maximum size of the images cannot exceed 110 * 80px. There is no specific standard for colors, but my recommendation is that you play with the contrasts. If for example you sell socks and have different colors, it is better to put a picture of some red socks than one of the gray socks. We recommend that you avoid photographs of photographic files as they rarely communicate something unique and of value.
The maximum number of characters you can put in your ads is 135. It is not mandatory that you use all the space they give you. Just worry that your ad is attractive enough for anyone to see it say “Woau!” The social network itself, recommends using the name of your company when writing your ads. In any case, the most important aspect to take into account when developing your text is to know how to communicate to your audience. SEO services know what you expect from them once they reach your Facebook page or the landing page where you have redirected them.
Keep your new audience surprised:
Many companies take the trouble to advertise on Facebook and develop a customer acquisition plan through the social network. This is fine if you can then maintain the commitment of your customers to your brand or product, but it makes no sense if afterward Jacksonville SEO company do not maintain a constant relationship with our customers and do not update the company’s Facebook wall. Doing this would be like buying a radio broadcasting equipment and never turning it on to broadcast by the slings.
Never forget that social media consists of engaging in conversations and humanizing the relationships we maintain with our clients, that should be the phrase that should be burned with fire in the mind of any community manager.
And with this, we have finished for today. If you need someone to help you with your online advertising or to manage social networks, do not hesitate to contact us.