In 2004, there were an estimated 340,000 people calling themselves a “financial advisor” according to Cerulli, but a mere 45,000 – or roughly 13% of the total – were actually CFP certificants. A good technique to use in a corporate interview is to give the journalist or interviewer a solid lead concept in perhaps two sentences that concisely summarizes your firm’s key philosophy or benefit. Because you’re asking prospects to trust you with their most personal, sensitive information, there’s generally a high threshold of trust that must be established, making the sales aspect of this business a challenging one. On average, these financial advisors’ marketing activities resulted in $34 million in new assets, per advisor last year. To make sure this doesn’t happen on your site consider the following points.
Contact is also crucial for keeping your brand top-of-mind to grow your referral network. The views presented here do not necessarily represent those of Advisor Perspectives. Start using Facebook ads in a manageable, cost-effective way. Learn strategies to build your ideal capacity, and increase your revenue by up to 33%, through unique practice management processes. In other words, to have the credentials to actually establish yourself as a financial planner, and to provide comprehensive financial planning services, was a differentiator. If they are looking for a quote, then you will probably get the greatest amount of exposure with a strong statement of some sort. Speaking of ideal clients, it’s important to clearly identify who your ideal client is before embarking on any marketing strategy.