A majority of people are using social media, but unfortunately, most companies are entirely wrong when they want to reach social media.
Many managers say “We need to have a higher presence in social media, " but unfortunately the boss rarely knows how social media work.
“Social media marketing (properly executed) is extremely effective and cost-effective way to get in touch with customers and prospects."
But just like with traditional channels like TV commercials and print ads, it"s utterly ineffective if you do not customize it to your audience, or worse if you communicate with those who are not at all in the target audience.
Here are seven simple tips for communicating through social media:
There are many tips available online if you work with social media such as Facebook read some of our suggestions here. There are lots of free tips and guides on the internet that you can start with; it"s not very complex if you take the time to educate yourself. Take two contacts with sharp persons who can train your company about the mechanisms and how to arrive.
Once you"ve learned how all social media platforms work and how to reach them, you can put a strategy on how to communicate.
Invite your customers and create a dialogue
The only way to find out what your customers want from your social media is to make a discussion with them. Use social platforms as an extension of your customer service and answer real-time questions; you will get satisfied customers and more ambassadors if you have excellent communication. More customers express their views via social media than via email by phone, try moving your old connections into social media.
If you listen to your audience, it opens the door to new opportunities. By being present in social media and talking with your followers, you can find important influencers that can be your ambassadors.
Automate your communication
There is smart automation, and there is spam. Be careful with your automation so that it is still personal, correctly done, you can keep a good print of news and information to your target audience. You do not want to spammy your audience with irrelevant information, or be all too sellable – it"s a quick and efficient way to lose all your followers. Use social media as a way to communicate with your audience and give them valuable information that gives them added value. When you do, you will receive satisfied followers that you can eventually convert to customers.
If you have a full-time employee for your social media communications, make sure they are consistent with getting content in all your social media. There are several automation systems, such as HootSuite, which offer a free training that can increase efficiency. If you plan your posts, it gives more time to respond and create engagement in your social media channels.
Create engagement with your audience
It"s one thing to fill in your social media flow with posts, but it"s another thing to engage with the audience and make them happy customers. Many people think that just putting up something in social media; you have communication, completely wrong. You have to interact with your audience and engage them by conducting a discussion. Once you post an entry, that"s when work begins with creating commitment.
By creating a commitment to your audience, you will quickly catch up with dissatisfaction or if there is something wrong with your digital marketing, so you can immediately provide solutions to dissatisfied customers and fix broken digital streams.
Few companies have the knowledge or resources to be champions of all social media. Make a thorough analysis of what your customers and prospects are and what social media are most likely to use. Better on one or two platforms and be useful, than being on multiple social media and doing it halfway.
You will get better effect if you target your efforts to one or two social media where most of your clients and prospects gather, for a dialogue with them and learning how to communicate with them.